More Words, Deeper Hole

When this dust-bunnies-for-brains person complains about the poor translation, does he mean that the publisher should have changed all the allegedly American spellings and phraseology to "English English" ones? The only other explanation I can come up with for his gripes about the translation (instead of just saying "I don't like reading books that aren't written in British English") is that he's actually reading a version of the book that's literally been translated into a foreign language and blaming all the problems he's having following it on the original author instead of the unfamiliar-to-him foreign-language vocabulary.