The context is this is by the organization that currently enjoys a near-monopoly on beer sales

[james_davis_nicoll]

"Ontario Beer Facts - Good Kids" (Watch on YouTube)

Under Ontario's Liquor Control Act, Brewers Retail is the only retailer permitted to sell beer for off-site consumption, except for stores on the site of a brewery, locations of the provincial government-owned Liquor Control Board of Ontario (LCBO), and LCBO-authorized agency stores in certain smaller communities.[...] The act and the company's articles of incorporation further stipulate that Brewers Retail cannot sell "hard liquor" (spirits), or consumer goods (like groceries).

Reaction has not been 100% favourable.