Date: 2012-11-03 09:32 am (UTC)
Advertising dollars were spread among the different magazines, and those without deep pockets soon folded in the early 1980s...

As an editor/writer at OMNI and then Discover, I was entertained to see how little difference there is between Sophisticated Publishers and the benighted farmer who notes high soybean prices, plants all his land in soybeans (just as all his neighbors are doing), and is blindsided by falling soybean prices.

Fortunately, that doesn't happen any more in the digital economy.
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