Space Merchants Part 1 Space Merchants Part 2 In a world run by ad agencies, Mitch Courtenay wins the plum job of convincing consumers to move to the new colony on uninviting Venus. The malevolent Consies, wreckers seeking to undermine this utopian world of the future, oppose the project and some of them are far closer to Courtenay than he suspects.
There's some nice scene setting in the beginning of this but when I was listening to this I was really struck by how little agency the protagonist has. This is structured like he's undergoing character growth but really, it comes across as a process a lot closer to Stockholm Syndrome.
This is an example of the so-called Garbageman Novel (where a short term trend is extended to the point of absurdity). It was a very influential novel as well. From Wikipedia:
As with many significant works of science fiction, it was lexically inventive. The novel is cited by the Oxford English Dictionary as the first recorded source for a number of new words, including "soyaburger", "moon suit", "tri-di" for "three-dimensional", "R and D" for "research and development", "sucker-trap" for a shop aimed at gullible tourists, and one of the first uses of "muzak" as a generic term. It is also cited as the first incidence of "survey" as a verb meaning to carry out a poll.