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Date: 2008-12-18 07:37 pm (UTC)It's a market signal -- it tells people that the book is upmarket or elevated.
You know, I think it actually works like that on me. For some reason, I kind of like it, and you might have identified the reason.
I guess it would be interesting to get a nice big list of examples. I could see something like Byatt's Possession being marketed this way. I'm not so sure about Butler's The Fledgling, but I guess it could be at work there, too.