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Date: 2015-07-19 02:29 am (UTC)And sure, I'm always looking for better ways to get me the stuff I want to read. But that wasn't the point I was trying to make, or not the question I was trying to ask.
I can see why paying for reviews might not be *profitable* for an author--in the sense that it might not bring in enough extra income, in the long run, to be worth the twist on reputation it also carries. (Worked fine for Locke, though.) I can see that it might not bring the kind of fame or rep an author would like. It won't win awards. It won't bring substantial numbers of real fans, the dedicated kind who put that author's name at the top of their to-buy lists. But it may well bring in a good number of casual readers--"I want a new mystery novel; what's high on the charts this week?"
I know that the history of paying for reviews is full of scams and fraud. I can't tell if that's intrinsic to the practice, or a function of traditional gateway publishing, in the same way that "self-publication" used to be full of scams and frauds (and there's still plenty of vanity presses around to fill that niche). I don't know if pay-for-reviews could reasonably move into the same kind of economic status as pay-for-distribution: the service Amazon and Smashwords provide for independent authors.
Is there an ethical difference between "pay for an ad to appear on some book-focused blogs" and "pay someone to write a blog post singing the praises of my book?" (Presuming, of course, that the book is praiseworthy in the first place. Not talking about upgrading an evaluation--just being willing to evaluate this book, instead of the thousands of others coming out this month.)
FWIW, Amazon absolutely forbids buying reviews, even in the style of "I'll send out free copies to anyone who agrees to review my book with any rating they want." They crack down on it occasionally and inconsistently.