The numbers are in!
Dec. 11th, 2012 10:49 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
james_davis_nicoll
The results of The Nielsen Company's market research for DC Comics that surveyed "New 52" readers were released at ComicsPro's Dallas meeting yesterday and well... there's not much that's brave or bold about them. ICv2 reports that 70 percent of the survey's 5,336 respondents were already fans, with only 5 percent completely new to buying comics, and 93% were male. What's more, only an estimated 2 percent were younger than 18 years old. The results are troubling, and raise serious questions about DC's ability to expand their audience base, and the accessibility of their content to both women and younger readers.
