ext_8977 ([identity profile] londonkds.livejournal.com) wrote in [personal profile] james_davis_nicoll 2016-03-07 10:57 pm (UTC)

It was Heyne, and the most famous example was in Pyramids by Terry Pratchett. And it wasn't just an advert on the page, it was sentences interpolated in several consecutive paragraphs about a character being hungry and making and eating the soup.
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