More significantly, it'll skew reviews towards the books companies think deserve a big marketing push, which are already going to be reviewed on io9 and SF Signal, get prominent placement on Amazon and Audible and in brick-and-mortar stores. On the bright side, publishers have been putting more force behind authors like Zen Cho, Ken Liu and N.K. Jemisin lately, but I'm still not fond of the big It Book that everyone is supposed to read and talk about because everyone else is reading and talking about it.