[identity profile] ms-geekette.livejournal.com 2014-10-01 03:39 pm (UTC)(link)
To be honest, I don't think lots of kids are reading comics these days. You are going to reach more people with cartoons and live-action.

Marvel (at least from the movie side) doesn't seem very enthused about female characters. And that trickles down to everything else, in a way - definitely with merch. They might not control the merchandise completely, but their attitude can certainly influence it, I think. And their attitude sorta sucks right now.