What Livejournal is for Russians

[james_davis_nicoll]

The word for "blog" in the Russian language is literally 'ЖЖ' -- the abbreviation for Живой Журнал, or LiveJournal. (Although the automatic translators tended to render it as 'Alive Magazine', which always amused me.) The president of Russia keeps an LJ. (Or a ЖЖ.) There's pretty much no doubt in my mind that the Russian-language market for LJ is what kept LJ from being shut down by Six Apart after acquisition -- 6A had a history of buying companies for the intellectual property and the people who worked there, using that intellectual property and the employees for other projects they had in mind, and shutting down the property once they'd sucked out everything they wanted it for. The fact that Russian-language LJ was so strong meant they could sell the whole thing to SUP, which gave them a different method of disposal.

So, people who grumble about "the Russians" taking over LJ should remember that in Russia, LiveJournal isn't just the top blogging platform, it's the blogging platform. It is Russia's free press. It is the tool being used to fight corruption and advance the cause of democracy. And, more practically to LJ users, the Russian-speaking sector of LJ is the reason LJ is still there at all.