montoya.livejournal.com ([identity profile] montoya.livejournal.com) wrote in [personal profile] james_davis_nicoll 2009-02-13 07:52 pm (UTC)

More importantly, why is HBO not going after Whedon? He seems like an obvious choice, because he's got this cult following, which may not be enough to meaningfully contribute to the marginal value of a soda pop ad, but certainly is enough potential new subscribers to HBO to make it worthwhile.

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