Tech boosters always do the market research on themselves first, and then the general market. Obviously Siracusa loves that type of technology, and just can't understand why the market can't get behind his love. And since this sort of product requires an economy of scale not to be orphaned, he's using all his powers of persuasion to convince a critical mass of people otherwise: by implying people are too slow for his cool, that skeptics should die first, that since people read a lot of text on screens for jobs they hate, they'll do it for pleasure at home, et cetera. Citing Cory Doctorow in support of an argument.

It might work for the Ars Technica readership. For genpop, though, I'm thinking not so much.