Buyers, not readers. Publishers don't give a fresh dog turd about whether the book actually gets read, just purchased.
How many Harry Potter fans got multiple copies of "Beadle the Bard" this holiday season from friends and family who think they would like it. (I saw someone yesterday in a Borders and Nobel returning four copies of B the B.
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How many Harry Potter fans got multiple copies of "Beadle the Bard" this holiday season from friends and family who think they would like it. (I saw someone yesterday in a Borders and Nobel returning four copies of B the B.