The fact that they were marketing a game as an Indiana Jones tie-in is its own symptom of a drive to monetize/expand their reach. They didn't try to do a generic swashbuckling 30s-40s adventure game, even though they'd already produced Gangbusters!--they did an Indiana Jones game. They didn't do a submarine warfare wargame--they did a Hunt for Red October game. Like Hasbro/WotC, they were trying to expand their market, and IIRC the games they produced weren't that good.