Marshmallow fluff is basically marshmallows reduced (elevated?) to a spreadable consistency and put in a jar. It's popular in New England, for reasons beyond my understanding. They make sandwiches of it with peanut butter, which they call "fluffernutters."
My wife and I did the con suite food provisioning at... something, I forget, held in the Burlington (MA) Mariott. There were constant streams of people coming out of LARP sessions, and we discovered that the goths were all keen on fluffernutters.
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I still find that image amusing.