It's not a product that appeals to me at all, partly because I don't live within its service range, partly because I'm not interested in a unit that I can't sync data of my choice to, and I'll freely admit partly because it's so freakishly ugly compared to competing products. However, I'm sure that there are a lot of people who don't really care about being tied to Amazon to buy their books and for whom the fees for adding blogs and converting documents are inconsequential. For those people, if they want an electronic reading device, it seems an okay option. Certainly it's more likely to be exceedingly simple and convenient to use, which is a big plus for a lot of people. *shrug* What's the reason you find it impossible to imagine a person who would want it?